who's running this THING?
The Good Witch Coffee Bar is founded and operated by mom, Hastings-on-Hudson resident and longtime food writer Joanna Prisco.
After two and a half years of appearing at area farmers markets and events as a pop-up coffee stand and bake shop, Prisco dreamed of opening a permanent space in the Rivertowns. So she launched a Kickstarter campaign to see if anyone else in her community shared her vision for a modern, family-friendly cafe dedicated to empowering women.
The project was fully funded in just two weeks.
Prisco subsequently worked with Freda Thomas, a consultant at Hot Bread Kitchen incubator in Harlem, to flesh out her business plan and pro forma, and submitted a proposal to the MTA’s RFP for the Hastings-on-Hudson train station house.
She was awarded the assignment (!) in June 2018 and is excited to open to the public as soon as possible.