JOANNA PRISCO

OWNER

The Good Witch is founded and operated by mom, Hastings-on-Hudson resident and longtime food writer and recipe developer Joanna Prisco (Parade, New York Post, ABC News, Gather Journal, USA Today Network).

What began as a weekend pop-up quickly became a farmers market staple and—with the support of myriad Kickstarter backers, friends and devoted family—now a dream made real.

Fave drink: Cortado

Fave witch: Glinda, The Good Witch of the South, who (fun fact!) was allegedly modeled after author L. Frank Baum’s mother-in-law, the American suffragist and abolitionist Matilda Joslyn Gage.

AUSTIN FURNAS

LEAD BARISTA

With nearly a decade of experience working behind the bar, Austin Furnas channels his passion for terroir, roasting, brewing and service into every pull and pour. And, in trademark Aussie style, without any pretentiousness whatsoever! You are as likely to find him researching single origins as crafting drink recipes for Frosted Flakes-infused latte milk.

Fave drink: Oat Lavender Latte

Fave witch: Galadriel, Lord of the Rings

MEGAN ROE

CREATIVE EVENTS

From modern dance instruction to music video direction to upcycled fashion design, Megan’s limitless curiosity has woven a tapestried career across artistic industries — making her the perfect curator of event programming at the Witch. Look forward to a robust calendar filled with music in the circle, workshops led by local makers, live draws, and more.

Fave drink: Black Cold Brew

Fave witch: Kiki in Kiki’s Delivery Service